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About Us
A few years ago, Egypt went through an economic rough patch. Import regulations tightened, international brands got more expensive, and people started looking closer to home for alternatives.
What they found surprised everyone.
Local brands weren’t just “good enough” — they were genuinely great. It started with fashion. Egyptian clothing brands popped up everywhere, and people loved them. Then home decor followed. Then beauty, then scents, then handmade accessories, artwork, 3D-printed products, baby care — you name it.
Five years later, the shift hasn’t just continued — it’s accelerated. Bazaars happen every other week across the country. New brands launch on Instagram daily. Some grow big enough to open their own Shopify stores or even physical locations. It’s become a real part of how Egypt shops now.
And along the way, a few multi-brand platforms appeared — websites and stores that brought several local brands together in one place. That was a great step. But almost all of them focused on one thing: fashion.
We kept noticing the gap. The candle maker who only sells through DMs. The 3D printing studio with no storefront beyond an Instagram page. The artist selling prints through WhatsApp. The skincare brand juggling orders in a spreadsheet. Entire categories of Egyptian creativity with nowhere to properly set up shop.
That’s where 101 comes in.