For years, Egypt's best small brands lived on a hundred different Instagram bios, WhatsApp numbers and pop-up calendars. You'd hear about them from a friend, then lose the link.

101 is the doorway we wished existed — one curated marketplace where the ceramicist, the perfumer, the streetwear label and the 3D-printing studio across town are all one cart away.

We take 15% of what sells, and nothing when nothing sells. Makers get a dashboard they run themselves, an audience that earns points at every brand, and a checkout that works. Everything else — the craft, the names, the stories — stays theirs.